In 2015, Chika Russell took part in BBC’s Dragons Den and gave what Deborah Meaden described as ‘one of the best pitches ever’. The battle between the 5 Dragons for a stake in the business was the most-watched episode of the whole series.
An international entrepreneur, mentor and speaker, Chika Russell walked away from a thriving finance career to share her passion for GOOD food which was inspired by her Nigerian heritage.
“A bit like marriage, when you say yes you have to feel it in your bones and not imagine any other way forward and I could see another way forward.”
Today, CHIKA’S has expanded her offerings into Africa by incorporating CHIKA’S Wholefoods in Nigeria.
Watch this interview with Founder Chika Russell on her motivation to Go It Alone after her appearance on Dragon’s Den.